Email marketing is the most effective means of marketing a business and making it grow. It gives you the opportunity to build your brand, get your name out in the world, and convert prospects into customers. While many people are hesitant to embrace email marketing, they are beginning to realize that it is a great way to get their businesses noticed.
The problem with most email campaigns is that they don’t have an effective method for tracking progress. Tracking your email marketing efforts is a good way to ensure you are not wasting time and money. Here are some tips on how to track your email marketing efforts so you can determine which methods are working and which ones aren’t.
Your first step is to create a system to keep track of all of your mailing lists. Your list will be your foundation of prospects. If you can’t get people to sign up, then you are wasting your time and your money.
In your email marketing system, add an opt-in box. It doesn’t matter if you have a pay per click campaign or a service that allows you to track every visitor, everyone wants an opt-in box. If you send out emails with an opt-in box, you can save time and money by checking to see who has emailed you and then proceeding to send them a follow-up email.
Tracking a person’s action is an important part of any marketing strategy. When you look at your mailbox, you’ll find a large percentage of unsubscribed subscribers. This is a sign that your email marketing efforts aren’t being met with enthusiasm from subscribers.
You can track how many people visit your site, how long they stay, and what they do when they are there. The time you spend marketing is also important. You don’t want to spend hours a day sending out emails to people you do know or are interested in. Try keeping a website you can track how much traffic you get on a daily basis.
Some people like to use calls or sales calls as a means of doing business. Although these methods are effective, they can become expensive if you use them too often. Track your calls, and learn how often they are used.
Track what is working. Write down what is working and what isn’t. This will help you determine what methods are making you money and which ones are not.
You can also track statistics. What percentage of your visitors do you have who sign up? What pages were viewed the most times?
Tracking your customers will help you pinpoint where they came from and how much of a lead you lost because of the contact you had with them. You can also identify opportunities that may not have shown up on your spreadsheet. Remember, your system should be one that can be adjusted depending on the results you’re getting from your email marketing campaign.
There are many ways you can improve your email campaign. Tracking the results will help you determine the strengths and weaknesses of your campaign, and the best ways to enhance it.